When I launched Doux Me, I displayed the products in a little see-through, customized cooler. The idea was to have everyone think about the fact that applying beauty products on their skin every day is the same as eating food. We tend to take care of the food we eat and want as organic as possible, as pure as possible. The ritual of placing our beauty products in the fridge reminds us of what we are really doing when taking care of our skin. This whole idea became reality thanks to French designer Olivier Peyricot.