Photo by Gil Anselmi

Caroline Wachsmuth is a Swiss born, French speaking multi-faceted healing artist. A yoga instructor and massage therapist for 20+ years, an athletic trainer, author and natural born entrepreneur, she also creates beauty & lifestyle products. Always learning new skills, she became a Reiki master in 2020, and believes mind/body awareness to be the spine within us needing constant reassessment and ultimate care.

Caroline started her career as a journalist (art, wellness, psychology, art of living). Along the way, she founded a 10 year tenure award-winning skincare brand in Paris, the first certified organic skincare line in France. She lived and worked on 3 continents and 15 cities, and is based between Geneva, Cape Town and Paris. She is the founder of Apium Lab, a hub where creative minds cross-pollinate to co-create formulas, experiences and objects that foster inner awareness and shared growth. Her goal is to inspire more connected living surrounded by beauty that nourishes the senses and the spirit, through scent, texture, ritual, wellness and thoughtfully crafted pieces.

Photo By Kayleigh Jade Fenwick

Caroline is also the author of Seasons, a DIY beauty recipes and art book that she first released in 2013. Since then, she published 3 revised versions of it, with the last one in 2024. A brand new is in the works for 2026. She also completed a memoir in 2024. Even if ready to be published, she decided to keep it as a creative terrain, and release when the time is right.
As a therapist, she believes touch can heal, and that guiding others on the path to transformation is the strongest skill she was born with.

Photo © @kirstenmuensterjewelry

Collaboration

VIOLETTE_FR

My dear friend Violette asked me, while thinking of creating her own brand back a few years ago: « will you collaborate? ». The beauty veteran in me said yes right away. Yet it’s always the heart and the love you feel for a human and a creation that says yes. The brand got launched in April 2021 and it’s absolutely gorgeous. Meet the 2 formulas I put my heart and passion into and call my babies: Avec Amour, the roll on fragrance and Boum Boum milk, the all over hydrating spray. Try them out and check the rest of the brand, which is a total gem!

Creation of The Friends Collection

CECILE’S ROSE OIL

This bespoke beauty oil has been formulated for Cécile Cassel, AKA “Hollysiz”, a French singer and dear friend of mine. Cécile has been one of the first, most genuine supporters of my previous organic beauty line Doux me. Her dream product naturally came as the first off the rank from the CarolineW Friends Collection. An incredible bouquet of rose and precious white flowers, this gorgeous blend was made for her personal use only.

Art Direction and illustration by Isabelle Rivoire-Grange.

ELISA’S PERFUME OIL

The second bespoke product of Carolinew Friends Collection is designed for Elisa Sednaoui Dellal, a multi-talented woman who started her career as an actress and model. Today, she focuses on her true passion, social entrepreneurship, writing and publicly speaking, as the founder of the Funatasia.

This perfume oil has been crafted for her own personal use only. It is entirely handmade and each ingredient is chosen according to her favorite scents and skincare criteria. Made of a proprietary fragrance blend mixing Jasmine, Tiare flower, Ruby grapefruit it embodies sensuality, femininity and warmth.

Special thanks to artist Marcela Gutierrez for Elisa’s portrait.

CATHERINE’S PERFUME OIL

Introducing ‘Mana 28’, the bespoke perfume oil I made for astral sister Catherine Michiels . We met 30 years ago when working in the publishing industry in Brussels. From there, we both followed our true callings ever since. One day, she asked me to create a perfume oil that would be totally ‘her’. I made it with so much joy and it got sold out. Today, we are revising this formulation into a scented balm we already presented in Paris in 2024. An exclusive first batch will be released this Winter in her Aix-en-Provence Atelier. Think subtle mix of rose, poplar buds extracts, lavender, coconut oil scents, and some Hawaian magic – the picture here was our sweet Mana 28 at the time, and we want to keep as our forever inspiration.

Creation of Doux Me

DOUX ME: THE FIRST ORGANIC CERTIFIED FRENCH BRAND

For those who don’t know about Doux Me, I launched the brand in Paris in 2002, with just 4 face creams. It was the very first organic skincare brand in France to bear the Ecocert label. Ecocert was indeed just starting to build a guideline and standards to certify skincare and body care. I launched 13 products, alongside a beautiful range of aromatherapy body oils that was used in the Beautyroom, the little eco-spa I had created in Le Marais. The brand won many prizes like the Beauty Challenger Prize in 2004 and the Creativity Prize in 2006, at Cosmeeting, the International Beauty Trade Show in Paris. The comforting face mask & scrub, as well as the Lotion mist make-up remover were elected « best skincare » 2010 and 2011 by L’Observatoire des Cosmetiques. I sold the brand in 2012, before moving to San Francisco.

The products were displayed in a one of a kind see-through, entirely customized fridge. The idea was to convey a new philosophy, and think that whatever we apply on our skin ends up in our body. The ritual of storing our beauty products in the fridge reminded us of the importance of taking care of our bodies and skin, in conscious awareness. This whole idea became reality thanks to French designer Olivier Peyricot.

DOUX ME BEAUTY ROOM

This is the healing sanctuary I created in the heart of « Le Marais » in Paris. A cosy space where we could come experience my custom-made facials, body massages, and energy work. It had so much soul and vibrance. Some clients would even ask if they could stay for an extra hour after their treatment, to enjoy the space, meditate or simply sip a cup of tea in peace.

Picture: Coco Amaradeil

DOUX ME CHARM WITH CATHERINE MICHIELS

This is a very precious collaboration with my talented jeweler friend Catherine Michiels, a silver charm where she carved two of my favorite symbols: a lily and a butterfly coming together as one and only pattern, evoking beauty, friendship and reinvention. It can come on any silk or a chain of your choice. It’s available on demand.